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TAWI: Bridging Global Teams With Sector-Specific Campaigns
Client
TAWI
Sector
Industrial
Service
8 Moves Programme
Industrial
Snapshot
TAWI, a leading provider of smart lifting solutions, needed a B2B marketing partner to align internal teams while developing sector-specific campaigns.
Our campaigns delivered industry-targeted strategies, aligning teams and elevating brand presence.
Global Team Alignment
Between US and Swedish marketing & sales teams
Sector Campaigns Delivered
Three key target sectors globally
Brand Presence Elevated
Unified awareness achieved
The Brief
The initial brief focused on developing sector-specific campaigns, starting with strategic development and followed by creative asset production.
Additionally, help was needed with content and video production. TAWI wanted to tell compelling stories through case studies and thought leadership tailored to each campaign.
Solution
Work started with an audit of TAWI’s marketing landscape, applying our ‘8 Moves of B2B’ framework to uncover opportunities and develop clear messaging. Each industry-targeted campaign started with distinct creative concepts — bespoke straplines, messaging and visual identity. We built full content and activation plans, implemented by TAWI’s team with our strategic guidance.
Dedicated SEO-optimised pillar pages drove visibility, paired with high-value hero assets designed to generate qualified leads. We also managed full video production — from scripting through filming on location to final post-production — creating customer case studies and thought leadership content that equipped sales and marketing teams with tools to amplify the brand.
Results
Over 18 months, sector-specific campaigns enabled TAWI to speak directly to customer challenges in the logistics, food & beverage and airport sectors, driving stronger resonance. A unifying brand awareness campaign reinforced TAWI’s position as a global leader, whilst a growing library of high-quality videos and case studies equipped teams with consistent, on-brand assets to engage prospects effectively.
This scalable foundation ensured the TAWI marketing team were able to prove marketing’s worth across multiple regions and product lines.
Stronger Global Alignment
US and Sweden marketing & sales teams now work with unified strategy and consistent messaging across all markets.
Clearer Sector Positioning
Tailored campaigns enabled TAWI to speak directly to industry-specific challenges across three key sectors.
Elevated Brand Presence
Unified brand campaign reinforced TAWI’s position as a global leader with consistent assets.
Scalable Content Infrastructure
Comprehensive video and case study library equipped teams with tools for ongoing engagement
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