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SMT GB: Extension of Marketing Team Through Always-On Support
Client
SMT
Sector
Industrial
Service
Campaigns
Industrial
Snapshot
SMT GB, exclusive dealer of Volvo Construction Equipment in Great Britain, needed external agency support as a small marketing team managing a large organisation. Through our campaigns service, we became an extension of the SMT team, delivering always-on digital marketing and sustainability campaign creation.
Extension of Marketing Team
Expert support for a small internal team
Always-On Marketing
Organic search grew 35%
‘Levelling Up’ Sustainability
Gaming-inspired campaign concept
The Brief
SMT needed external agency support with digital marketing expertise and content production. As a small marketing team within a much larger organisation, they required an agency to become an extension of their team. Halfway through the partnership, SMT acquired another company, AGGPRO, requiring us to unify marketing efforts across both brands while delivering proactive digital strategies and reactive ad-hoc support.
Solution
Our campaigns service delivered comprehensive always-on marketing split into two pillars: proactive digital support and ad-hoc assistance.
Proactive digital support included SEO strategy driving organic visibility, organic social media planning and content delivery, and email marketing strategy launching newsletters for both SMT and AGGPRO. We provided quarterly reporting covering all marketing activity and results – not just our work – acting as a true extension of their team.
Reactive support covered ad-hoc design, video production and web maintenance as needed. We also created the ‘Levelling Up Construction’ sustainability campaign concept featuring gaming-inspired creative ready for launch. This campaign aims to drive awareness of SMT’s holistic sustainability approach across site solutions, operator solutions and circular economy.
Results
Organic search became SMT’s primary acquisition channel, driving session growth increases in engaged sessions year-on-year. Organic social delivered significant new user growth and an increase in sessions, demonstrating significant reach expansion.
Email marketing strategy also launched successfully with newsletters deployed for SMT and AGGPRO, while the sustainability campaign concept being launched on the back of this.
35% organic search growth
More users are discovering the SMT site through organic search.
101.5% new social users
Growth has significantly expanded reach and audience engagement.
Email marketing launched
Email marketing strategy developed and implemented.
Sustainability campaign created
‘Levelling Up Construction’ campaign.
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