Hubron: Brand Evolution for Global Masterbatch Leaders

Client

Hubron

Sector

Industrial

Service

8 Moves Programme

Industrial

Snapshot

Hubron, a UK masterbatch and plastic compounds manufacturer selling globally, needed a strategic marketing overhaul and implementation to reposition the brand and drive results. Through our ongoing 8 Moves Programme partnership, we’ve delivered brand evolution, website redesign with SEO foundations and integrated campaigns that are generating measurable engagement.

Strategic Overhaul Needed

Brand and digital transformation

Complex 8 Moves Programme

Website and campaign work delivered

Engagement Growth Achieved

45% website engagement rate

The Brief

Our 8 Moves strategy revealed that – although Hubron had strong foundations (including a customer-centric approach, high-quality products and clear brand DNA) – the brand often relied on text-heavy content, generic visuals and safe design choices.

As a result, Hubron needed a fresh approach to some of its brand communications, digital presence and  campaign activation, in order to build credibility, awareness and market leadership across its markets.

Solution

Our 8 Moves Programme began with strategic foundations. Armed with insights, we’ve then delivered comprehensive transformation over the course of the last 2 years.

We evolved the Hubron brand to be more vocal and daring, updating visuals to incorporate people imagery through a Hubron photoshoot, expanding the colour palette and introducing a modular visual identity with a detailed illustration style. We also rebuilt the website with structured SEO foundations, streamlined navigation and dedicated distributor portal, achieving 96% site health score.

Having built a completely new website, we launched two campaigns to drive traffic towards this. ‘The Essential Ingredient in Plastic Innovation’ brand awareness campaign targeted multiple industries while ‘The Recipe for Performance’ construction campaign was launched. We also supported Hubron’s presence at the trade show, K 2025.

Both campaigns were strengthened by always-on social media strategy, ongoing SEO optimisations and sales enablement asset production.

Results

The website achieved 45% engagement rate with 3,220 users and 51 contact form submissions in the launch period.

SEO improvements drove 64.55% engagement rate from organic search with rankings for 104 keywords globally.

Meanwhile, brand awareness and construction campaigns generated 356 website users while social media delivered a 12.3% engagement rate (vs. 5% industry average) with 19,423 impressions.

In addition, K 2025 activity campaign achieved 607 LinkedIn clicks and a 11.88% engagement rate.

45% website engagement rate

Strong engagement with 3,220 users, 4,216 sessions and 51 contact form submissions demonstrating highly relevant users actively searching for Hubron.

96% site health score & SEO performance

Structured SEO approach achieved 96% technical health score, rankings for 104 keywords globally and 64.55% engagement rate from organic search.

356 Campaign Users Generated

The campaigns – utilising sales enablement assets – boosted brand awareness and engagement among prospects.

12.3% social media engagement rate

Social strategy delivered a 12.3% engagement rate (surpassing 5% industry average) with 19,423 impressions, 301 new followers and consistent monthly content batches establishing credible brand presence.

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