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Hosokawa Micron Limited: Digital Transformation for Powder Processing Equipment Leaders
Client
Hosokawa Micron Limited
Sector
Industrial
Service
8 Moves Programme
Industrial
Snapshot
Hosokawa Micron Limited, a global leader in powder processing technology, needed a comprehensive marketing strategy and ongoing implementation support. Through our 8 Moves Programme, we delivered a full website transformation and a year of multi-channel campaigns in year one, generating 279 qualified leads and attracting 29,606 users to the new site.
Multi-Channel Lead Generation
279 qualified leads in year one
Strategy and Implementation
Delivered via 8 Moves Programme
Measurable Growth Delivered
Strategy, website and campaign implementation
The Brief
Hosokawa needed a comprehensive marketing strategy and ongoing implementation support. Operating across containment, size reduction and toll processing for pharmaceuticals, food, chemicals and emerging sectors such as nuclear and batteries, the company faced limited brand awareness among new prospects, with growth opportunities concentrated around existing customers rather than new business. They needed a complete strategic marketing transformation to shift market perception and drive new business opportunities.
Solution
Our 8 Moves Programme began with strategic foundations. Immersive workshops uncovered insights across the market landscape, personas, competitor positioning and brand, guiding the tactical work that followed.
We rebuilt the website with a structured SEO approach, including streamlined navigation across containment, size reduction and toll processing, as well as a dedicated distributor portal. We also produced a full 3D product render, a corporate video, brand photography and a messaging framework to present the business in a premium light.
We then ran a year of campaigns. A six-month brand awareness campaign built visibility and share of voice across Google Ads, LinkedIn Ads, email and organic social. Targeted lead generation followed across containment, size reduction and toll processing – each built around a defined persona and a hero guide – with toll processing segmented into food, pharma, and chemicals. Between campaigns, our always-on support keeps the brand active across content, design, social and SEO.
Results
The 8 Moves foundations guided every stage of delivery, including website rebuild through to a full year of campaigns. Site performance improved after launch, with stronger engagement across organic channels and 29,606 users exploring the new platform.
Multiple campaigns contributed to a healthy sales pipeline. Across brand awareness, containment, size reduction and toll processing, we generated 279 qualified leads, made up of 153 marketing qualified leads and 126 information-seeking leads.
Always-on SEO strengthened organic visibility and loyalty across the year. Today, we continue to support Hosokawa across brand, campaign and strategy work.
279 qualified leads
153 MQLs and 126 ISLs across year one campaigns.
29,606 total website users
Engaged users welcomed to the newly transformed website.
82,910 campaign impressions
Brand awareness reach delivered at a 5.87% click-through rate.
1,702 users from campaigns
Website users driven by campaign activity.
“Working in complex, competitive markets demands a strong understanding of the landscape, and the 8 Moves Programme provided a clear, evidence-based roadmap. Our new website and multi-channel campaigns now communicate the value of our products and services with clarity and impact, and Move continues to be an essential partner in our growth.”
Mike Tamas
Marketing Manager, Hosokawa Micron Limited
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