Hosokawa Micron Limited: Digital Transformation for Powder Processing Equipment Leaders

Client

Hosokawa Micron Limited

Sector

Industrial

Service

8 Moves Programme

Industrial

Snapshot

Hosokawa Micron Limited, a global leader in powder processing technology, needed a comprehensive marketing strategy and ongoing implementation support. Through our 8 Moves Programme, we delivered strategic workshops, website transformation and brand awareness campaigns — generating 73 qualified, high value leads in four months.

Brand Awareness Campaign Live

73 qualified, high value leads in four months

Strategy and Implementation

Delivered via 8 Moves Programme

Measurable Growth Delivered

Strategy, website and campaign implementation

The Brief

Hosokawa needed a comprehensive marketing strategy and ongoing implementation support. Operating across containment, size reduction and toll processing for pharmaceuticals, food, chemicals and emerging sectors like nuclear and batteries, the company faced limited brand awareness among new prospects with growth opportunities concentrated around existing customers rather than new business. They needed a complete strategic marketing transformation to shift market perception and drive new business opportunities.

Solution

Our 8 Moves Programme began with strategic foundations including immersive workshops that uncovered insights across market landscape, personas, competitor positioning and brand analysis. These workshops informed all the subsequent tactical execution.

We rebuilt the website with a structured SEO approach, streamlined navigation addressing containment, size reduction and toll processing, plus a dedicated distributor portal. 

We then launched a brand awareness campaign targeting the pharmaceuticals, chemicals, nuclear and food processing sectors through LinkedIn, digital advertising and content marketing. The campaign positioned Hosokawa as the go-to partner for new business opportunities, complementing existing revenue streams.

We also created a full 3D rendering of their entire product library to present machinery in a pristine, sophisticated light that justified premium positioning.

Results

The 8 Moves strategic foundations successfully guided all tactical execution from website transformation through to brand awareness campaigns. Website performance improved dramatically post-launch, with users spending significantly longer on site and demonstrating higher-quality engagement across organic channels.

The brand awareness campaign successfully shifted market perception, generating highly qualified leads through multi-channel activation while always-on SEO strengthened organic visibility and loyalty. Overall, the strategic approach delivered measurable improvements across technical performance, user engagement and lead generation — establishing Hosokawa’s balanced positioning across core solutions. We continue to support the company across a full range of brand, campaign and strategy implementation requirements.

73 qualified leads

Leads generated over a short period of time.

56% engaged session growth

Growth in engaged sessions year-on-year with 45% engagement rate.

92% site health

Website health improved from 85% to ‘excellent’ 92%.

46.7% returning organic users

Always-on SEO achieved 46.7% returning organic users.

“Working in complex, competitive markets demands a strong understanding of the landscape, and the 8 Moves Programme provided a clear, evidence-based roadmap. Our new website and multi-channel campaigns now communicate the value of our products and services with clarity and impact, and Move continues to be an essential partner in our growth.”

Mike Tamas

Marketing Manager, Hosokawa Micron Limited

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