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Hitachi High-Tech Analytical Science: Strategic Creativity for Technical Products
Client
Hitachi High-Tech Analytical Science
Sector
Science
Service
Campaigns
Science
Snapshot
Hitachi High-Tech Analytical Science, part of the multinational Japanese blue-chip industrial company, specialises in high-tech analysis solutions for industrial and laboratory environments. They needed an agency with knowledge of their industry, in order to deliver strategic copywriting and creative design to support campaigns across multiple channels.
Global Marketing Support
Technical product expertise
Strategic Creativity Delivered
Comprehensive multi-channel assets
23 International Campaigns
Global implementation delivered
The Brief
Hitachi High-Tech Analytical Science needed strategic and ad-hoc technical copywriting and design work across multiple marketing channels. This required an agency that could bring creative flair to technical products while working within clearly defined brand guidelines.
Solution
We adapted quickly to the demands of Hitachi’s highly technical products and services, working within the company’s existing strategy to inject strategic creativity and imagination into marketing materials. We developed product brochures, campaign landing pages, mailer campaigns and visual assets including social media and digital ad graphics for global markets.
We worked as an extension of their marketing team on international B2B campaign materials aimed at maximising lead generation amongst their global target audience.
Results
Our partnership with Hitachi High-Tech Analytical Science supported their global marketing team with strategic creativity across multiple campaigns and channels. We delivered creative designs for global campaigns spanning Europe, the USA and beyond, proving that technical products can maintain brand compliance while standing out.
Multi-region campaign support
International B2B marketing campaigns delivered across multiple regions and product lines.
Print & digital collateral
Brochures, landing pages, mailer campaigns and visual assets created for global markets.
Brand-compliant creativity
Strategic creativity delivered within guidelines without compromising impact.
Technical copywriting success
Strategic copywriting adapted to highly technical analysis solutions and laboratory applications.
“The Move team has been a pleasure to work with from day one. Move has delivered creative designs for a number of campaigns across print and digital channels both in Europe and around the world.”
Laura Phimister
Global Marketing Communications Manager and EMEA Marketing Lead, Hitachi High-Tech Analytical Science
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