Eintech: Building Parent Brand Recognition Through Rogo
Delta Scientific needed repositioning in the competitive North American marketplace. Discover how our 8 Moves Programme delivered brand work, an e-…
Firemane: Digital Transformation for Global POS Terminal Distributor
Client
Firemane
Sector
Technology
Service
8 Moves Programme
Technology
Snapshot
Firemane, a New Zealand-based global bulk supplier of credit card terminals, needed a full-service marketing partner to transform their digital presence and drive high-value client acquisition. Through our 8 Moves Programme, we delivered a website rebuild, campaigns and strategic brand positioning.
Global Digital Transformation
Strategic overhaul of marketing approach
Full-Service Partnership
8 Moves Programme executed
Multi-Channel Activation
Integrated website, campaigns and brand activity
The Brief
Operating as a master distributor for major POS terminal brands without physical offices, Firemane required a comprehensive digital marketing transformation. They aimed to secure multiple $3 million+ annual clients while building brand awareness at the same time – a complex commercial challenge in itself.
To do this, they needed to transform their digital ecosystem to support high-value, volume-based sales (minimum 100+ units per order) while establishing themselves as a trusted global source within the hyper-competitive POS marketplace.
Solution
Our 8 Moves Programme delivered a comprehensive marketing transformation over a 12-month partnership.
Foundational strategy saw the development of buyer personas and a new value proposition, positioning Firemane as the only global trusted source of supply.
A complete website rebuild addressed poor UX, establishing clear navigation for diverse audiences. Technical SEO improvements resolved 546 issues whilst improving site health.
Multi-channel campaigns were launched across LinkedIn (targeted ABM and demand generation) as well as restructured Google Ads focusing on major brands. A content programme delivered thought leadership through blogs, web explainers and email marketing.
This full-service approach integrated strategy, brand positioning, website development and campaign activation, which in turn supported the pursuit of ambitious growth objectives.
Results
Our 8 Moves Programme successfully transformed Firemane’s digital ecosystem from a fragmented presence into a cohesive global brand.
The website rebuild established a professional hub with improved UX and clear conversion paths. Strategic positioning elevated brand perception while multi-channel activation across LinkedIn and PPC established a consistent presence.
A comprehensive content programme built thought leadership that supported extended sales cycles. The integrated approach delivered solid foundations for global growth.
Website Transformation Delivered
A full website rebuild addressed poor UX, technical SEO issues and fragmented messaging.
Multi-channel campaign activation
LinkedIn ABM campaigns, demand generation programmes and restructured PPC campaigns launched across major POS terminal brands targeting high-value prospects globally.
Brand positioning established
The new value proposition made Firemane stand out within a complex and competitive ecosystem.
8 Moves Programme success
The partnership delivered strategy, brand development, website rebuild, content marketing, SEO, PPC and LinkedIn advertising.
Related Case Studies
