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Eintech: Building EdTech Brand Recognition Through Rogo SaaS Product
Client
Eintech
Sector
Technology
Service
8 Moves Programme
Technology
Snapshot
Eintech, parent company of the Rogo eAssessment platform, needed better brand recognition as they were less known than their main SaaS product. Through our 8 Moves Programme, we delivered endorsed brand strategy weaving Eintech into Rogo’s identity, a complete rebrand, website rebuild and market launch collateral.
Brand Recognition
Eintech awareness established
Endorsed Brand Strategy
Rogo brand transformed
Market Launch Delivered
Multi-channel assets produced
The Brief
Eintech faced a brand recognition challenge. They were less known than Rogo, their eAssessment SaaS platform. Eintech needed awareness while Rogo required a visual facelift. The previous Rogo brand was illustration-heavy without personality. It required an overhaul to appeal more to both end users and governing bodies while establishing the parent company connection.
Solution
Our 8 Moves Programme delivered comprehensive transformation for Eintech’s Rogo brand, starting with endorsed brand strategy positioning Rogo as ‘an Eintech innovation’ — using a brand endorsement model bringing parent company credibility.
We created a complete rebrand for Rogo including a new logo and bespoke isometric illustrations. The visual identity became colourful with personality, incorporating people imagery to appeal to governing bodies while remaining engaging.
We also rebuilt the website entirely, developed market launch collateral including reports and how-to guides, produced corporate and talking heads videos, and delivered trade show stand design.
Results
The endorsed brand strategy elevated Eintech’s market presence through Rogo, establishing parent company credibility while maintaining Rogo’s product identity.
The complete rebrand with bespoke illustrations transformed Rogo’s visual identity, appealing to governing bodies and end users through colourful, people-focused design supporting Eintech’s broader recognition.
Endorsed brand strategy delivered
Successfully positioned Rogo utilising parent company visibility.
Complete brand transformation
ew logo, bespoke isometric illustrations and colourful visual identity delivered.
New website & market launch
Complete website rebuild delivered alongside extensive market launch collateral.
Multi-channel asset production
Comprehensive launch assets delivered including videos, how-to guides and more.
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