Hitachi High-Tech: Strategic Creativity for Technical Products
Hitachi High-Tech Analytical Science specialises in high-tech analysis solutions for industrial and laboratory environments. They needed an agency …
Delta Scientific: Repositioning Through Strategy and Growth
Client
Delta Scientific
Sector
Science
Service
8 Moves Programme
Science
Snapshot
Delta Scientific, a Canadian distributor of high-quality lab products, needed repositioning in the competitive North American marketplace. Through our 8 Moves Programme, we delivered brand work, an e-commerce website and integrated campaigns. Campaign work included a 40th anniversary celebration inspired by 1980s sci-fi aesthetics that honoured their founding era.
North American Repositioning
In a competitive marketplace
Complete Transformation
Rebrand, website, campaigns
Sales Growth Achieved
102% online sales increase
The Brief
Delta Scientific approached us needing an overhaul of its science marketing strategy. The task? Create a new marketing strategy defining the way forward, including building an e-commerce website and raising brand awareness while driving traffic.
Solution
We started by applying our ‘8 Moves of B2B’ framework to understand where the brand was and where it needed to reach key decision-makers. Market and competitor analysis informed brand and channel strategies guiding a fully integrated campaign.
We completed a rebrand, built an e-commerce website handling 500,000 products, and rolled out digital assets, social channels, web explainers, PR and automated campaigns. Always-on social media support maintained consistent presence, whilst content reached international audiences across Canada, USA and Central America.
Later, we developed a 40th anniversary campaign inspired by 1980s sci-fi aesthetics — celebrating Delta’s founding era through creative visuals. We also produced messaging, activation emails, a campaign landing page, print and direct mail postcards.
Several years on, we continue to provide always-on support for Delta including ongoing social media content, as well as SEO, website maintenance and sales enablement asset production.
Results
Delta’s transformation has been substantial. The e-commerce platform now handles half a million products efficiently, while the anniversary campaign reinforced customer relationships and celebrated four decades of scientific advancement.
102% online sales growth
E-commerce website and integrated digital campaigns significantly increased online sales.
688% ROI from paid campaigns
Comprehensive marketing overhaul contributed to growth in sales.
43% total sales increase
Comprehensive marketing overhaul contributed to growth in sales.
40% employee growth
Business transformation enabled Delta Scientific to increase employee headcount by 40%.
“Move has been nothing short of amazing to work with. Each member of the Move team has been friendly, knowledgeable, and professional throughout our experiences with them. We’ve entrusted Move with the strategy and creation of all of our digital and marketing content for the past few years and we look forward to continuing to work with them in the future.”
David McGuinness
Marketing Specialist, Delta Scientific
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