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Dantec: Marketing to Drive Global Growth
Client
Dantec
Sector
Industrial
Service
8 Moves Programme
Industrial
Snapshot
Dantec, a manufacturer of composite hoses for fluid and chemicals transfer, needed to transform its marketing and boost customer engagement. Through our 8 Moves Programme, we delivered brand strategy, website development and multi-channel campaigns.
Marketing Transformation
Global market expansion
Multi-Channel Strategy
Brand and campaigns
Revenue Growth Achieved
20% increase
The Brief
Dantec needed to drive brand awareness and positive engagement with its customers and prospects. The desired result? To drive revenue growth across global markets where composite hoses serve critical industrial applications.
Solution
We began by deploying our ‘8 moves’ marketing strategy, which included a strategic marketing audit of Dantec’s market position. This foundation informed the tactical implementation that followed.
Further work included a new website, before launching a comprehensive multi-channel campaign targeting the oil and gas sector — using online and offline channels to better promote Dantec’s technical excellence alongside its product range.
Highlights included a major new product launch, exhibition stands at global oil and gas exhibitions, and ‘attack packs’ for distributors — designed to enhance loyalty and build sales growth through existing relationships while expanding reach into new markets.
Results
The 8 Moves Programme transformed Dantec’s marketing from fragmented tactics into cohesive strategy, contributing to a 20% revenue increase as brand awareness and customer engagement improved. The multi-channel approach ensured visibility across global oil and gas markets, whilst distributor resources strengthened existing relationships and supported pipeline growth.
20%
Revenue increase
Multi-channel success
Campaign promoted Dantec’s technical excellence
Product launch success
Major new product launch executed with exhibition presence
Distributor loyalty enhanced
‘Attack packs’ increased distributor loyalty
“Dantec have dealt with the Move team for several years. In that time they have helped us get our message to market and expand our customer base around the world. We look forward to the next several years working together.”
Jon Loach
Managing Director, Dantec
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