Centriforce: Product Recognition to Global Brand Authority

Client

Centriforce

Sector

Industrial

Service

8 Moves Programme

Industrial

Snapshot

Centriforce, a manufacturer of recycled plastics products that prevent damage, needed to increase global brand recognition and build on its market position. Through our 8 Moves Programme, we developed a strategy that identified gaps and refined brand architecture.

Brand Recognition

Supporting Centriforce’s product range

Architecture Refined

Comprehensive strategy delivered

50% Traffic Growth (YoY)

Generated via organic traffic

The Brief

Centriforce required a structured plan across brand and product positioning, inbound and outbound marketing, website improvements and support for growth into European and North American markets. Most importantly, they needed a partner who’d stick around to implement — not just hand over a strategy deck and vanish.

While its flagship product, Stokbord®, had strong recognition, the wider Centriforce brand and product portfolio lacked visibility – something the company was keen to address.

Solution

We began by applying our ‘8 Moves of B2B’ marketing strategy framework to get under the skin of Centriforce. As part of our 8 Moves Programme, the strategy work allowed us to identify gaps in brand structure, market engagement and the alignment between sales and marketing.

Armed with strategic clarity, we built on Stokbord®’s brand equity, refining brand architecture to bring consistency across Centriforce’s full product range.

We then focused on strengthening the company’s digital presence, improving UX and SEO to make the website clearer, more engaging and conversion-focused for target audiences.

Alongside digital improvements, we developed a suite of purposeful content and assets, including product demo videos, case studies, brochures, market reports and sales tools, providing the sales team with materials to generate and nurture leads.

We also created a bespoke Environmental, Social and Governance (ESG) report based on their latest audit, supported by a landing page that housed the story in a digestible, engaging way. The report was promoted via organic social and PR, generating relevant media coverage and building interest among Centriforce’s client base.

Results

Centriforce now benefits from a clearly defined marketing strategy, a more cohesive brand presence and a stronger link between digital activity and business goals. Having implemented this over a period of several years, we continue to work in close partnership as an extension of the company’s marketing team.

Website performance has improved substantially, with organic traffic growth of nearly 50% YoY and organic search now driving three-quarters of all sessions. These enhancements have also delivered a sustained upward trend in organic search performance.

Campaigns are opening opportunities in priority markets, with ISLs beginning to flow through and a pipeline of prospects building.

Meanwhile, the new ESG positioning has attracted positive attention from both existing and prospective clients, supporting Centriforce’s growth across new sectors and European markets.

+50%

Organic traffic growth of nearly 50% YoY

+70%

Increase in monthly organic sessions (72.15% in March 2025 and 74.74% in April 2025, versus 44.67% in June 2024).

Search engine visibility

Sustained organic growth has led to an uplift in search engine visibility.

Lead generation

Campaigns drove multiple sales prospects through to the sales team.

“Having worked with Move Marketing for over five years, I can highly recommend their services.

We have seen significant progress in our branding, website, videography and visual presentations, and Move has been instrumental in supporting this part of our business.

We work closely with key members of the team and hold regular biweekly meetings to keep us on track. The team at Move are conscientious, hardworking and extremely talented in what they do.”

Jonathan Pearce

Chief Executive Officer, Centriforce

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