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CVE: Global Launch of Million-Pound-Per-Unit Welding Technology
Client
CVE
Sector
Industrial
Service
8 Moves Programme
Industrial
Snapshot
Cambridge Vacuum Engineering (CVE) manufactures vacuum engineering technologies for heavy process industries globally. They needed to launch innovative electron beam welding equipment worth millions – in short time frames. Through our 8 Moves Programme, we reached more than 2 million prospects and generated 60 qualified leads.
High-Value Equipment
£1 million+ unit value product launch
Global Campaign Delivered
20+ channels, 7 languages
Qualified Pipeline Built
60 qualified leads
The Brief
CVE approached us to support the global product launch of an innovative piece of electron beam welding technology – set to revolutionise the sector. The sales process was complex and high-cost — products selling at over £1 million, with six-month build times and 18-month sales cycles. It was critical to highlight the overarching benefits and cost-savings of this transformational product to the right buyers globally.
Solution
Our ‘8 Moves’ marketing strategy – the key first step of our 8 Moves Programme – identified key geographic markets and industry sectors.
Armed with strategy, we executed a comprehensive integrated marketing campaign. The campaign covered more than 20 different channels, seven languages and placement of over 100 trade adverts — with a carefully managed and tracked drip feed of core campaign messages across multiple platforms ensuring consistent visibility where engineers and procurement teams researched capital equipment.
Results
The campaign reached over two million professionals in target markets, ensuring visibility for a complex, high-value product launch.
We also generated 60 qualified global leads — each representing potential £1 million+ equipment sales. For products with 18-month sales cycles, this campaign built a substantial future pipeline that would convert over the following two years.
2 million+ campaign reach
Millions of professionals reached across target markets and industry sectors
60 qualified leads
For capital equipment selling at over £1 million per unit
20+ channel integration
Campaign deployed across 20+ channels in seven languages with 100+ trade advert placements
Multimillion-pound pipeline
60 leads created substantial future sales pipeline
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