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Alfa Laval: B2B Digital Support for Global Bluechip
Client
Alfa Laval
Sector
Industrial
Service
Campaigns
Industrial
Snapshot
Alfa Laval, a global, industrial blue chip leader in heat transfer, separation and fluid handling equipment, needed expert B2B digital marketing support. Through our Campaigns partnership over a period of 2 years, we became an extension of their marketing team, delivering specialist SEO and pay-per-click (PPC) expertise that strengthened their organic foundation and expanded paid visibility.
Global Blue chip Partnership
Retained partnership with Swedish blue chip
Extension of Marketing Team
B2B digital expertise delivered
SEO and PPC success
Consistent quarterly growth
The Brief
Alfa Laval needed expert B2B digital marketing support for their UK and Ireland operations. Their UK marketing team lacked in-house digital specialists — expertise that existed within the global organisation but wasn’t available locally. They required an agency to drive lead-generating digital campaigns increasing brand awareness in the marine, food & beverage and energy sectors.
Solution
Our Campaigns service became an extension of Alfa Laval’s UK marketing team over two years, delivering specialist digital expertise they didn’t have in-house.
We delivered a comprehensive SEO strategy resolving thousands of critical technical issues, improving page speed to 98% on desktop and expanding organic visibility across high-intent product and industry categories. New high-value ranking keywords while high-performing product pages like lobe pumps, plate heat exchangers and membrane filtration saw consistent traffic gains.
We also executed PPC campaigns across core product areas. Meanwhile, strategic broad match implementation in later phases expanded reach while reducing average cost-per-click.
Results
The partnership delivered sustained digital performance improvements across both organic and paid channels. Technical foundations strengthened dramatically while new high-value keywords emerged across core product categories. Paid campaigns evolved from quality-focused optimisation early in the year to massive awareness expansion by Q4, balancing reach growth with cost efficiency.
Overall performance demonstrated how specialist digital expertise elevated the copmpany’s UK market presence.
93% site health score
SEO improvements and a 98% desktop page speed generated an ‘excellent’ health score.
24.6% organic visibility growth
Visibility grew as new high-value terms emerged.
166% PPC impression growth
Impressions grew significantly while CPC dropped, expanding reach at lower cost.
1,077 conversions generated
Strongest performance quarter delivered 1,077 conversions (750 downloads, 62 form fills, 23 calls).
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