Our Strategy-first, Integrated Marketing Approach for Complex B2B
Turning ‘Boring’ into Brilliant
Our unique ‘8 Moves of B2B’ strategic planning framework and set of principles lies at the heart of our approach. This is the difference between random acts of marketing and strategic momentum.
Long sales cycles, large decision-making units, digital-first and changing demographics. In this landscape we give complex B2B brands the confidence to take calculated creative risks, and turn marketing budget into growth — without guesswork.
The wider 8 Moves Programme combines strategy development, brand foundations, website development and campaign activation under one unified approach.
Working as an extension of your team, we stay close to you – from the strategy stage right through to execution – without vanishing during that crucial implementation stage.
Our approach to each stage builds on the last, proving marketing’s contribution through measurable outcomes rather than vanity metrics.
Lead Generation
Customer Acquisition
Brand Launch
Market Expansion
Sales Enablement
Market Analysis
Strategic Planning
Brand Awareness
Our Perfect Match
We work best with ambitious B2B companies in industrial, science and technology sectors who are ready to invest in sustained marketing growth.
Our ideal clients trust us with their full marketing mix because they want transformational results geared around their unique market complexities.
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 1: Strategic Foundation & Discovery
We start with the 8 Moves of B2B strategy preparation — market analysis, competitor positioning and buyer behaviour research that grounds every decision in reality – without guesswork or assumptions.
Step 2: Building Brand and Digital Foundations
We develop your brand positioning and build or rebuild your website as the central hub for all marketing activity. These foundations ensure optimal impact and consistency across every customer touchpoint.
Step 3: Awareness Building & Content Activation
We activate campaigns where your buyers are actually spending time. We implement strategic channel selection – utilising content and creative that resonates – rather than random channel targeting.
Step 4: Demand Generation & Pipeline Building
We shift towards direct lead generation while maintaining brand momentum. Campaigns that work across the buyer journey — awareness through conversion, and top-of-funnel through sales enablement alongside always-on activity.
Step 5: Continuous Optimisation & Refinement
We analyse and optimise. Campaign messaging gets sharper and targeting becomes more precise. Conversion rates also improve as we learn what resonates with your specific buyers.
Step 6: Strategic Evolution & Market Expansion
We help you enter new markets, launch products and maintain competitive positioning as markets shift. Our ‘extension of your team’ partnership means we anticipate challenges before they hit, recommend strategic pivots based on market signals and make faster decisions because we know your business intimately.
Strategy-First
Whatever the Solution.
Whether it’s our full 8 Moves Programme or a standalone solution (campaigns, brand or websites), we use the same proven, results-driven strategic principles.
An Extension of Your Team
With Move, you’ll work with a dedicated client services lead and relevant departmental experts.
While most agencies keep specialists behind closed doors, we put them in the room with you. Here’s an example of what your client services lead and specialists will bring.
Daniella Russon
Client Services
Max England
Creative
Tom Embleton
Content
Lucy Pilejko
Digital
Discuss Your Next Move
Deciding which service is best for your business, or want to learn more about a specific service?
Get in touch – we’re ready to discuss your complex marketing challenge.
Tom